BISMARCK, N.D. – Gov. Doug Burgum together with North Dakota Division of Commerce Tourism and Advertising Director Sara Otte Coleman and North Dakota Division of Transportation Division Director for Planning and Asset Administration Director Scott Zainhofsky unveiled the brand new tourism and advertising and marketing marketing campaign, and the one hundredth anniversary version of the North Dakota state freeway map right this moment.
The 2023 marketing campaign was developed from picture and promoting effectiveness analysis that came about in 2022. The marketing campaign, referred to as Whats up, builds on suggestions displaying that North Dakota defies expectations with its huge outdoor, thrilling occasions and cities, pleasant folks and affordability. The marketing campaign’s messaging conveys a heat welcome to potential guests and offers a way of our real hospitality, energetic vibe and invitation to take a highway journey, discover our nice outdoor, go to Theodore Roosevelt Nationwide Park and take part in numerous actions, from {golfing} to artwork museums.
“Tourism advertising and marketing is essential to enhancing the attention of our state,” Burgum mentioned. “This new marketing campaign highlights our residents’ pleasant nature whereas showcasing our must-see actions accessible throughout the state. Growing consciousness of all North Dakota has to supply not solely attracts guests but additionally elevates our state as a possible new house for employees, companies and households.”
The marketing campaign was developed in response to a 2022 nationwide consciousness and notion examine by Growth Counsellors Worldwide (DCI). Analysis confirmed the state is perceived extra favorably as a spot to go to and stay however total lacks familiarity.
“We constantly hear about North Dakota’s heat hospitality and welcoming communities,” Otte Coleman mentioned. “This marketing campaign performs off of our ‘North Dakota good’ repute and affords guests inspiration and all of the instruments they should plan and guide their journeys to our outstanding state.
The tourism and advertising and marketing technique will proceed to incorporate a media mixture of print, out-of-home, digital, social, sponsorships and video. The division will spend $3.1 million promoting the state in 2023. North Dakota might be featured in area of interest programming, have an elevated presence in digital promoting, be featured on an elevated prepare in downtown Chicago and proceed a partnership with the Inexperienced Bay Packers.
One enjoyable aspect of the 2023 marketing campaign connects it with the 1-800-HELLO-ND telephone quantity that has lengthy been a staple of North Dakota journey counseling.
Two new guides have been unveiled. The 2023 Journey Information options lovely imagery, refreshed itineraries and easy-to-find data to encourage and encourage guests to expertise North Dakota’s out of doors adventures, historical past and tradition, whereas selling points of interest, occasions and locations to remain.
Again for 2023 is the Looking and Fishing Information which incorporates guides and clothing store listings, assets for anglers and hunters, areas to hunt and fish, regulation highlights, license data and extra.
Tourism and Advertising will distribute 275,000 journey guides and 40,000 searching and fishing guides by mail, in customer facilities and relaxation areas, at occasions and per requests resulting from advertising and marketing efforts.
That is additionally the one hundredth anniversary of our North Dakota state freeway map. This 12 months’s map options QR codes which direct customers to on-line sources that present particular journey data for that space.
“We’re excited to associate with Commerce’s tourism group to launch the one hundredth anniversary version of the state freeway map,” Transportation Director Ron Henke mentioned. “The map options extra roads, areas of curiosity and QR codes to assist the general public take full benefit of all North Dakota has to supply.”
To search out out extra in regards to the 2023 advertising and marketing marketing campaign and get the brand new supplies, go to HelloND.com.
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