The travel advisor in in the present day’s world is totally crucial to the journey trade’s restoration.

“I’ve heard in regards to the demise of the journey agent since I have been on this profession, and I have been on this enterprise for nearly 50 years, and it is by no means occurred,” mentioned Roger Dow, U.S. Journey Affiliation President & CEO. “I believe proper now, the journey skilled goes to be in additional demand than ever due to the complexity of protocols of airfares and all that, so the journey brokers that differentiate themselves on being consultants and never simply reserving a single flight are going to flourish as a result of individuals are all combined up they usually’re on the lookout for knowledgeable to assist him by the method.”


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Usually, most journey brokers and advisors are reserving worldwide journeys for his or her purchasers. Nonetheless, increasingly more have been planning home journey throughout the U.S. for his or her purchasers.

The pandemic gave method to an increase in U.S. home leisure journey, and several other People relied on their advisors to assist navigate the place to go and what to do through the pandemic. This led to some advisors needing to attach with U.S. locations greater than that they had previously.

We spoke with a number of high executives from a few of the high vacation spot tourism boards within the U.S. to provide them an opportunity to share their message, appreciation for, or any recommendation they could have for journey advisors.


“The way forward for journey for the Hawaiian Islands is regenerative, going past sustainability to malama (take care of) our neighborhood,” Hawai’i Tourism Authority President & CEO John De Fries mentioned. “As we imagine guests to Hawai‘i wish to have a significant, enriching expertise, we encourage journey advisors to be taught extra about our numerous malama-inspired experiences on every island that may allow their purchasers to have a optimistic impression whereas fostering connections with stalwarts of the neighborhood who’re devoted to perpetuating Hawaiian tradition and restoring our pure assets for generations to come back.”


“Nicely, all through the pandemic it was that Florida’s a positive wager, it is by no means closing down, we are going to at all times be right here,” Dana Younger, Go to Florida President & CEO mentioned. “And now I simply echo that when it comes to in case you come to Florida, you are going to have a beautiful trip. We’re up and operating, we’re staffed, we’re prepared to just accept and hold accepting guests. So come to Florida, you will not remorse it.”

New York

“As we emerge from the pandemic, it can be crucial that journey advisors know the way a lot they’re valued and appreciated,” mentioned Fred Dixon, President and CEO, NYC & Firm. “One little bit of steerage is to grab this second to reacquaint oneself with dynamic locations like New York Metropolis which have by no means stopped evolving. Over the previous two years, NYC has considerably developed by reinvention and new growth—highlights embrace main new infrastructure upgrades like the new LaGuardia Airport and Moynihan Prepare Corridor; many new accommodations at each degree; numerous new eating places and main points of interest; and a buzzworthy arts and cultural scene that includes a plethora of groundbreaking main exhibitions. Moreover, NYC & Firm is spotlighting the Metropolis’s genuine and multicultural experiences to encourage vacationers to ‘New York like a New Yorker’ by diving deep into neighborhoods and native experiences that are discovered right here in abundance. The large takeaway is that it’s ‘All the time Time for New York Metropolis’ and we thank the commerce for his or her assist.”

Empire State Building & New York City Skyline
Empire State Constructing & New York Metropolis Skyline (Picture through Lauren Bowman)


“The primary recommendation I might give to journey advisors is to enroll in Orlando Journey Academy,” Casandra Matej, Go to Orlando President & CEO mentioned. “We simply relaunched it and re-imagined it in January, so there’s a lot new – the points of it, watching movies, interacting with our crew. I believe that is a superb first cease, and you’ll entry that and entry extra info on Orlando at After which lastly, do not hesitate to achieve out to any of the Go to Orlando crew – we’re right here prepared and prepared to help you.”

Los Angeles

“Nicely the very first thing I might say is truthfully only a heartfelt thanks,” mentioned Adam Burke, President & CEO of the Los Angeles Tourism & Convention Board. “The journey advisor neighborhood has been so crucial to our means to constantly talk with prospects even right through the pandemic, even when individuals weren’t touring. Our worldwide workplaces and our home crew had been working continually with the journey commerce to verify they had been up to the mark on what are the security protocols – as a result of LA stays very dedicated to well being and security – what’s open, what are you able to count on whenever you come to LA. So, we’re simply so grateful for the continued partnership with the journey commerce.”

Las Vegas

“So, primary we now have a few gross sales people that work for the LVCVA, they usually function a website for travel agents to have the ability to get rewarded,” Fletch Brunelle, Vice President of Advertising and marketing and Gross sales of the Las Vegas Conference and Guests Authority. “So [I recommend] having them come [visit] and be taught extra in regards to the vacation spot and likewise get rewarded.”

For the most recent perception on journey around the globe, try this interactive guide.

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