In Georgia, we acknowledge the significance of journey, and that’s why we’re targeted on positioning our model of journey for an excellent stronger future by reimagining the trade to change into extra sustainable, revolutionary, numerous and globally aggressive than ever earlier than.

The way forward for journey is sustainable. Georgia attracts greater than 152 million home and worldwide friends annually, together with to locations alongside the coast similar to Jekyll Island. Defending and restoring our pure wonders, similar to state parks, nationwide forests, and seashores, ensures they are often loved for generations to come back. Companies are becoming a member of the trigger, with sustainable merchandise and practices that each assist protect our surroundings and entice eco-conscious vacationers. Locations throughout our state place a precedence on sustainability and promote these ideas to vacationers. With the fitting plans in place, vacationers can see and expertise our state, whereas additionally defending it.

The way forward for journey is revolutionary. Cities all through Georgia are dedicated to investing in applied sciences and cutting-edge services and products for each leisure and enterprise vacationers. We’re bettering journey to and inside our state by developments similar to electrical automobile (EV) charging stations (Georgia has greater than 1,470 public charging stations and over 30,000 EVs on the street), cellular customer facilities in cities like Roswell and Columbus, and extra. In Athens, the brand new Traditional Heart Enviornment opening in 2023 can have the power to rework for any kind of occasion and is anticipated to generate an estimated $30 million annual financial affect. By investing in journey and tourism improvements, we’re stimulating future demand.

The way forward for journey is numerous. It displays and incorporates the many individuals, locations and factors of view that make our communities so distinctive. Locations in Georgia, from Albany to Atlanta, have led the way in which in championing and celebrating variety. In our capital metropolis, impactful choices embody the Nationwide Heart for Civil and Human Rights and new journey guides that amplify underrepresented voices and alternatives. Our state’s journey trade is uniquely positioned to energy a future that’s extra intentional in incorporating the variety of our society.

The way forward for journey is globally aggressive. Selling the US of America as a premier vacation spot for international vacationers has by no means been extra vital. The way forward for journey is connecting with the worldwide group and safely welcoming again worldwide vacationers. Locations like Savannah – the “Hostess Metropolis” – have lived as much as their monikers in welcoming worldwide guests with Georgia’s legendary hospitality. Rising our international competitiveness is essential to reviving our financial system and making certain a return to robust, diversified progress.

The way forward for journey is in particular person. Enterprise journey {and professional} conferences and occasions are irreplaceable and important to the tourism trade’s restoration. State management gave the tourism trade license to function and cities throughout Georgia led the return to protected, in-person conferences, adapting and increasing their amenities and choices for teams of all sizes. The private connections made at conferences and occasions are proof that, whereas typically handy, digital conferences aren’t any match for a way relationships – and enterprise – have been constructed and nurtured for many years.

At Discover Georgia, we’re specializing in a future the place journey is the heartbeat of our communities and companies, welcoming guests from across the globe to dive into what can solely be skilled right here in our state. As we proceed to shift our focus ahead, Georgia is defining the way forward for journey at this time.

Mark Jaronski is deputy commissioner for Tourism, Georgia Division of Financial Growth.

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