Stars of The British & Irish Lions joined others within the international rugby household to take part in The Atlas Basis’s festive fundraising marketing campaign, the XV Days of Christmas.
A twist on the standard 12 days of Christmas, the marketing campaign concerned everybody within the international rugby household, with members spanning from Lions legends to group gamers in an effort to lift much-needed funds for his or her native companions world wide.
The marketing campaign has now completed, with individuals internationally sharing their favorite Christmas reminiscences in addition to each day movies from rugby stars and native rugby golf equipment.
Alongside the worldwide rugby household, Atlas posted movies from kids supported by their native companions. The kids mentioned the influence that Atlas and their companions have had on their lives, from giving the youngsters common scorching meals, training and medical assist to introducing them to the sport of rugby – giving them confidence, enjoyment, management expertise and friendship.
The kids additionally shared their hopes and goals for the long run, with some eager to grow to be docs, academics and journey guides, whereas others needed to proceed taking part in rugby and for the programme to assist different kids identical to them.
Atlas had a star-studded rugby line-up supporting this marketing campaign, together with Lions legends James Haskell, Will Greenwood, Maro Itoje, Shane Byrne, Simon Shaw and British & Irish Lions chairman Jason Leonard, who can also be Atlas’ founder and chairman.
I’m happy to launch @TheAtlasCharity #XVDays of Christmas Enchantment.
Please assist kids we assist from world wide by sharing your individual Xmas reminiscence & if you’re ready make a donation at https://t.co/AjRABs2y18 pic.twitter.com/jkHPkksmIs
— Jason Leonard (@JasonLeonard114) December 13, 2021
Over the course of 15 days, Atlas have raised £18,000 to assist a number of the world’s poorest kids dwelling in essentially the most susceptible communities world wide. Atlas know the numerous influence this cash can have, giving kids the talents and confidence they should thrive in a really completely different future.
Atlas wish to thank everybody that supported the marketing campaign. Whether or not you watched and appreciated the movies, uploaded your individual or donated, we couldn’t have finished this with out you.
There’s nonetheless time to donate. Please go to www.xvdays.com to view all of the movies and donate.